The 20 Most Expensive Keywords in Google Ads

Top 12 Most Expensive Keywords in Google Ads

The Top 10 Most Expensive Keywords are:

  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Degree
  9. Hosting
  10. Claim
The 20 Most Expensive Keywords in Google Ads
Image: wordstream

You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.

The next ten most expensive keywords complete our total list, resulting the top 20 most expensive keywords:

  1. Conference Call
  2. Trading
  3. Software
  4. Recovery
  5. Transfer
  6. Gas/Electricity
  7. Classes
  8. Rehab
  9. Treatment
  10. Cord Blood

The highest cpc Keywords

KeywordCost per Click (CPC)
Insurance$54.91
Loans$44.28
Mortgage$47.12
Attorney$47.07
Credit$36.06
Lawyer$42.51
Donate$42.02
Degree$40.61
Hosting$31.91
Claim$45.51
Conference Call$42.05
Trading$33.19
Software$35.29
Recovery$42.03
Transfer$29.86
Gas/Electicity$54.62
Classes$35.04
Rehab$33.59
Treatment$37.18
Cord Blood$27.80

How Does Google Ads Determine Keyword Costs?

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.

Ad placement is determined by an action system. The combined impact of these two factors will determine if and where your ad is placed on the page when a user searches for your query:

  • The maximum bid you specify for the keyword
  • The Quality Score that Google has given your ad

These two factors will help Google determine your ad rank. In short, higher bids and higher quality ads win the best placements. 

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